Zenith Bank is a Nigerian multinational financial services provider. It is licensed as a commercial bank, by the Central Bank of Nigeria, Zenith Bank is a large financial service provider in Nigeria.
Product planning Rapid prototyping Product Design
iOS Android
2018
The goal is to provide a redefined and rebranded mobile application to fit the new current banking processes; by delivering the app experience in a way that is intuitive for the user.
Thanks to our user research team, we learned that 70% of the time customers spend on performing offline banking activities within the banking hall is wasted and goes against the customer’s goals. As a customer, why would I choose to commute to the bank, amidst the hassles of transportation, to a bank branch to queue up and perform a simple transaction?
We found that a customer wouldn’t! If they could efficiently complete their banking transactions through an online banking platform, they would choose to do that every time. “Time is too valuable to waste”, they said, “and money transfer or bill payment can be done from the comfort of my home or while I am on the go.”
Practically, it isn’t relatively that easy. Every time users want to view payment history; they can’t find it easily. Navigating through the sections of their account dashboard is frustrating, confusing, and a waste of time.
There are users who want to transfer money in a very short time of about 30 seconds. Let’s imagine you’re on a vacation resting on the beach near the ocean and you can easily transfer money to any of your friends. We can make this imagination true with the help of:
A user-friendly form will let you make quick transfers where you will instantly see the fees if applicable.
Our redesigned application had a 20% higher completion rate in sending money. We also received fewer enquiries about how the application works, which shows the new design is easier to understand.
What I enjoy the most is talking with the users. I think empathizing is harder than it sounds; I enjoy the moment when the person lets me understand through their perspective what they want, what they need, what they are struggling with. That's what makes me love being a designer.
Reach out oladimejitolu@gmail.com and we can chat more.