✨ Search Education Kits - Google — Tolu Oladimeji

Overview

Google’s mission: Organize the world’s information and make it universally accessible and useful. Google is a gateway to everything on the web, It’s often “step 1” in whatever you’re looking for - music, news, sports, education, and more

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My role

Art Direction

Platforms

Billboard Social Print

Year

2020

The challenge

Ways to Google

The goal is to equip users with the skills they need for visioning their future, goal setting and provide resources to help them improve their hustle.

It is targeted at educated enlightened people looking to learn more on how to set goals, learn practical steps in developing / executing their goals and those looking to enhance themselves using the power of the web. People in Universities and premium business districts (Malls)

What are we hearing?

I’m not sure how to use my new smartphone...I don’t want to ask my friends/family.

Sometimes I can’t find what I’m looking for.

I’m not sure what to put in the Google box.

Data is expensive, I’m worried about my data costs.

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What can we do to help?

Help Nigerians to get the most out of the web to enable their success

Showing the value of search to ensure continued use

Give practical tips on different ways they can use Google to help them, whatever life situation they are in

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Show > Tell

The Booklet

Outcome

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Search Education Kits - Google